Adriana is a Digital Innovation Strategist at SapientNitro, leading London's Beauty Strategy offering. She has consulted at a global level on brands such as Dove, L'Oreal, Nivea, TIGI, John Frieda, Jergens, Neutrogena and Clearasil, doing everything from traditional brand planning to experience innovation and business consultancy.

Adriana has done the London festivals circuit in 2015 with her 'Facemapping the Future: Breaking the Tangibility Barrier' session, which looks at unlocking the true potential of digital for beauty brands, and delivered bespoke innovation workshops on the same topic for several high profile clients. She has published articles for national and international publications such as The Guardian, Marketing Magazine, Campaign US, Brand Republic and Media Week and the Digital PM by The Wall, all addressing the future of digital beauty.

She also runs stylehits.co.uk, which serves as an emporium of skincare and makeup tips, focusing on the science and technology behind the products.