2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Design vs (Climate) Doubt: DesignThinking+SciComm

Sunday, March 13
11:00AM - 12:00PM

JW Marriott
Room 303-304
110 E 2nd St

From climate change to evolution, GMOs to nuclear power, the science community is on the defensive as shifting perceptions of authority and denial narratives undermine consensus. We often assume that people are misinformed: if we could just explain the facts clearly, then everyone would accept what we know to be true. Unfortunately, that’s not how science understanding works. Research consistently shows that simply giving people more information does not persuade them – it may even polarize them, depending on how that information threatens or affirms their social identity. This talk will illustrate the value of Design Thinking as a powerful weapon for combating science denial.

Hashtags: #sxsw #DTSciComm

Presenters

Jennifer Briselli at SXSW

Jennifer Briselli

Managing Dir of Experience Design

MadPow

Jen’s first love was science, but while earning her physics degree she fell in love with the challenge of communicating as much as she loved researching. She spent several years designing learning ...

Show the rest

Details

Access
Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Track
SXgood
Level
Intermediate
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo