Keeping the Buzz Going After the Crowd Goes Home
The biggest off-field challenge for nearly every Olympic champion is to figure out how to remain relevant in the intervening years between sport's biggest quadrennial spectacle. A four-time gold medalist, Richards-Ross is aiming for a comeback after a tough 2015. In a year when women are expected to carry the US team, runner Sanya Richards-Ross is likely to become a fixture this summer. How can she capitalize on that fame after the flame goes out in Rio?
Presenters
Matthew Futterman
Sr Special Writer
The Wall Street Journal
Matthew Futterman is the lead sportswriter for the award-winning WSJ sports section. He began at the WSJ in 2008 after working at The Star-Ledger in New Jersey. His first book, The Big Win: Sports...
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