Every marketing team needs a data strategist who is also the champion of the customer: Someone who knows their customer and program data inside and out.

I have 20 years experience using customer relationship marketing data to help Fortune 500 companies build customer insight on preferences and aptitudes, optimize 1:1 communications to better engage customers, and build multi-channel customer experience strategies.

As the Director of Customer Experience Marketing at Barkley (A Fiercely Independent Advertising Agency), my passion for data strategy and customer experience marketing means I occasionally geek-out on topics like email, database marketing, and journey mapping.

As a VP on the board of the KCDMA, (Data Driven Marketing - Kansas City) my passion bleeds from professional into personal life. I am always a fan of discussing data strategy as it relates to customer experience and 1:1 communications and I love local coffee shops and bars with good whiskey selections. I often can be found in either place consorting with other likeminded data folks that I'm happy to call friends, colleagues and mentors.