2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Is “Conscious Consumerism” Just a Marketing Term?

Sunday, March 13
11:00AM - 12:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

77% of Gen Ys want brands to make their lives happier and better. They expect the brands they buy to be a force of good. Businesses are listening to the data and striving to cater to consumer desire to lead more thoughtful lives. So-called “Conscious Consumerism” is the idea that consumers vote with their dollar, and it’s a buzzword for a reason. How can you evolve your brand, or start a new one, that will speak to today’s conscious consumer? Panelists from mission-driven brands (Good Eggs, TOMS, thredUP) that began with a sustainable focus or evolved to include one will delve into some of the challenges involved in staying true to their values while also maintaining a profitable business.

Hashtags: #sxsw

Presenters

Anthony Marino

Chief Mktg Officer

thredUP

As CMO at thredUP, the largest fashion resale website, Anthony Marino is responsible for customer acquisition, product strategy, merchandising, and brand/design. Before thredUP, Anthony spent seven...

Show the rest
Bentley Hall at SXSW

Bentley Hall

CEO

Good Eggs

Bentley is a passionate, driven entrepreneur who helps emerging, mission-driven brands scale. After spending time with Johnson & Johnson and Clif Bar, he joined Plum Organics as the third employee....

Show the rest

Jordan Glassberg

VP of Business Dev

TOMS

Jordan leads all Business Development and Digital Marketing initiatives for TOMS. In his role, Jordan manages the ODG, Direct Mail, Loyalty and Partnerships teams with a customer first mindset to ...

Show the rest

Victoria Fiore

DirMission & Mktg

Plum, PBC

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Beginner
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo