Taking it to the Streets: Digital Gets Physical
As the Internet continues its evolution from the desktop and smartphones into spaces and things, the potential for digital advertising has expanded far beyond the web. With digital displays in public transit, wearables, and revolutionary urban-scale connectivity and advertising networks like LinkNYC, we’re moving towards the ubiquity of the Physical Web where app downloads won’t be required. This means there are new opportunities for engagement, creativity, and for the first time, data insights for the real world. We’ll explore how brands are moving to take advantage of these new platforms and how integrating digital into the urban streetscape can impact the overall city experience.
Presenters
Dave Etherington
CSO
Intersection
Dave Etherington is the Chief Strategy Officer at Intersection, a new urban experience and technology company combining Titan and Control Group from a merger led by Google’s Sidewalk Labs. A key me...
Show the restJohn Moon
Dir of Data Strategy
Annalect
As Director, Data Strategy at Annalect, John oversees the data strategy and structure for the Annalect Group within Omnicom. Leading the strategic initiatives for data, John works across multiple i...
Show the restKenton Langstroth
Dir of Partnerships
IPG Media Lab
Kenton leads the Partnerships team at the IPG Media Lab — the creative technology arm of Mediabrands, a think tank, proving ground, and change enabler that brings tomorrow’s media to market today. ...
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