2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Taking it to the Streets: Digital Gets Physical

Tuesday, March 15
11:00AM - 12:00PM

Austin Convention Center
Room 6AB
531 E 4th St

Pp51126

As the Internet continues its evolution from the desktop and smartphones into spaces and things, the potential for digital advertising has expanded far beyond the web. With digital displays in public transit, wearables, and revolutionary urban-scale connectivity and advertising networks like LinkNYC, we’re moving towards the ubiquity of the Physical Web where app downloads won’t be required. This means there are new opportunities for engagement, creativity, and for the first time, data insights for the real world. We’ll explore how brands are moving to take advantage of these new platforms and how integrating digital into the urban streetscape can impact the overall city experience.

Hashtags: #sxsw

Presenters

Dave Etherington at SXSW

Dave Etherington

CSO

Intersection

Dave Etherington is the Chief Strategy Officer at Intersection, a new urban experience and technology company combining Titan and Control Group from a merger led by Google’s Sidewalk Labs. A key me...

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John Moon at SXSW

John Moon

Dir of Data Strategy

Annalect

As Director, Data Strategy at Annalect, John oversees the data strategy and structure for the Annalect Group within Omnicom. Leading the strategic initiatives for data, John works across multiple i...

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Kenton Langstroth at SXSW

Kenton Langstroth

Dir of Partnerships

IPG Media Lab

Kenton leads the Partnerships team at the IPG Media Lab — the creative technology arm of Mediabrands, a think tank, proving ground, and change enabler that brings tomorrow’s media to market today. ...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Beginner
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