Presented by: Apex-Brasil
How Cyberfeminism Shapes the Future of Marketing
Lately, many brands directed at women have been receiving an unprecedented amount of backlash. A new online environment emerges where large groups of women are discussing gender issues and empowering each other. Think OLGA and Think EVA, leaders in the digital empower of women in Brazil will invite Lisen Stromberg, American award-winning independent journalist and Founder of Accelerating Women, to discuss how advertising makes women feel and what they expect from it. Through marketing and advertising cases, such as Super Bowl TweetUp, and research results from USA and Brazil, this panel will bring new perspectives and paths for a better representation of women in the context of brands.
Presenters
Juliana de Faria
Founder
Think Olga
Juliana de Faria is a journalist and founder of Think OLGA, a Brazil-based feminist non-profit dedicated to to liberate, strengthen, and empower girls and women. In the last two years, OLGA has pro...
Show the restLisen Stromberg
COO
3% Movement
Lisen is Chief Operating Office of The 3% Movement, an advocacy and consulting organization championing creative female talent and leadership in the advertising industry. Previously, she was a Bra...
Show the restNana Lima
Co-Founder
Think Eva
Passionate about gender and conscius marketing. By working in two projects Think EVA, a business inteligence company that helps brands to truly connect with women and Think OLGA, a NGO aimed at emp...
Show the restNayara Ruiz
Digital PR Coord
Bradesco
Nayara Ruiz is the Digital PR Coordinator for Bradesco, one of the largest private-sector banks in Brazil. She is a graduate in Journalism with a postgrad degree in Public Relations and works to st...
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