As the need to visually communicate explodes, organizations of all sizes face the need for new staff, tools and mindsets. This goes far beyond an Instagram account manager, into the heart of an organization’s mission, brand, legacy and value. But in most cases, the approach to visual narrative is ad hoc, at best.

Solving this problem will require an integrated approach that is grounded in education, technology, business needs, and an understanding of visual semiotics. Dennis Keeley has been addressing this from the education side, while Peter Krogh has been working on technical development. They will discuss the new role of the corporate visual strategist and the opportunities it presents.