Music + Social Commerce: Connect, Engage, Amplify
Music now moves at the speed of social media. Bands are able to connect directly with fans, and the voice of the fan is amplified. Integrating commerce into this experience is a powerful way for bands to more closely connect with fans and unlock new revenue streams.
Rather than selling merchandise only at concerts, bands are now able to create, market and sell limited-edition custom apparel on an always-on basis. Fans can express themselves. Bands can create small-batch t-shirts for specific shows -- or just because.
This panel, moderated by upcoming artist David Wurgler, will feature social media, merchandise and ecommerce experts sharing tangible tips for making merch work.
Presenters
David Wurgler
Lead Vocals
My Brothers & I
David Wurgler is lead vocals for My Brothers & I, a band that has been called both "Northwest soul" and "indie pop." Live Sessions is the band's debut E.P. Full of infectious rhythms and grooves,...
Show the restDoug Scott
CMO & Head of Artist Rel
BandPage
Doug Scott is esponsible for building BandPage's awareness and adoption with artists, partners and music fans everywhere. Over 500,00 bands use BandPage to reach more fans.
Jonathan Azu
EVP & GM
Red Light Management
Jonathan Azu is General Manager & Executive Vice President of Red Light Management, an innovative artist management company with offices in New York, Los Angeles, Charlottesville, Nashville, Atlant...
Show the restStu Smith
Head of Music & Ent
Teespring LLC
Stu Smith, originally from Chicago, is Teespring's Head of Music. Stu has spent the majority of his career working at the intersection of music and technology, focused on artist empowerment and in...
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