I’m Tired of “Doing Social Media": What’s Next?
With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the Director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion intends to explore the looming crisis, and discuss about what corporations and individuals can do about it.
Presenters
Katy Kelley
SVP/Creative Culture & Global Mktg
Ruder Finn
Katy Kelley is a communications and marketing professional that focuses on creative strategy with a digital slant. With over twelve years of agency experience, all in-house, Katy has been instrumen...
Show the restMatthew Knell
VP of Social Media & Platform Partnerships
About.com
Matthew Knell is a social media and audience development strategist, digital marketer, web technologist, and community evangelist with a long history designing, developing, and marketing a wide arr...
Show the restSarah Cooley
Founder & Creative Dir
simply curated
Sarah Cooley is the Founder and Owner of Simply Curated, a candle company based in Grand Rapids, MI.
After working as a social media professional in New York City for 5 years, Sarah started an ...
Show the restTammy Gordon
Founder & Partner
Verified Strategy
Tammy Gordon is the founder of Verified Strategy, a full service communications agency specializing in social and digital strategy for C-Suite professionals. She also serves as a mentor at 1776, ad...
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