Does anyone care about sound quality anymore? MP3s and streaming brought portability, personalization and ubiquitous access to our music, but many say these benefits come at the cost of quality, “take you there” sound. High-resolution audio (HRA) provides an immersive, high-quality experience, just as the artist intended, while maintaining the benefits of digital audio. But are consumers willing to rebuild their music libraries and invest in new equipment to enhance sound quality? How can emerging artists differentiate themselves through HRA? Three pioneers in the field of HRA explore what makes this format superior and what a full-scale transition to a better audio experience looks like.