Social media marketing has moved from the stage of R&D/guerilla to the age of accountability. Marketers face questions every day about the value of social media strategies and though the need to be accountable is clear, the role of social is still not widely understood by executives and other departments. This session aims to help create a means to prove the worth and accountability of your social strategy, presence and content while also making reports digestible and sexy.

Join Kardashian Beauty and Edelman for an in-depth presentation that will provide tools and examples to prepare social teams to define KPIs and ROI statements and deliver actionable metrics to numerous stakeholders.