Laura is the CEO of Shoptelligence, a dynamic personalization engine that offers ensemble recommendations using artificial intelligence for Unified Commerce. She began her career at Accenture and quickly realized that her strengths lie in her entrepreneurial spirit and big data with her innate ability to pinpoint retailer's engagement and experience issues. Her current influence on personalization puts her at the top of the pack in retail initiatives and she has changed the game for in-store shopping. Laura leads major retailers and brands through a process to deliver their own “digital smart shopping assistant” offering extreme "personalization without getting too personal."

Rachel Brooks is a digital product leader at ThoughtWorks Retail with a focus on fashion, manufacturing and IoT. She develops and leads product teams at enterprise organizations, agencies and startups alike to create digital and physical experiences. In 2011, she founded Citizen Made, an e-commerce platform for mass customization & additive manufacturing.