The year is 2016. Online, all four major social networks announced plans to incorporate buy buttons in their feature set, enabling consumers to make purchases without ever leaving the platforms; In-Store, visual imagery dominates the shopping experience. There’s a shift in the way we shop, and as the calendar turns to 2017 and beyond, retail expectations will change. Brands are scrambling to advance the user experience by integrating social into the commerce equation, and vice versa. But, when it comes to the possibilities of visual commerce this is just the tip of the iceberg. When we think beyond today’s approach of using the selfie to sell, how do we define the future of visual commerce?