Helen Crossley leads Facebook’s global consumer insights research team to uncover and analyze actionable insights for the advertising industry.

Her team works to harness the power of Facebook’s strategic advantage in data by analyzing enormous amounts of information to answer questions about people, technology and trends across the globe.

Prior to this Helen was at P&G Asia before joining Facebook as Head of Marketing Science, Australia and New Zealand. In this role she was recognized as one of B&T’s 30 under 30 award winners. At P&G she took held positions including Head of Developing Markets Integrated Business Optimisation for P&G Asia, Shopper Insights Lead for Australia and Consumer and Market Knowledge Manager for Skincare.