Covers & Remixes & Customs: All You Need to Know
Thursday, March 17
5:00PM - 6:00PM
Austin Convention Center
Artist Central in Ballroom E
531 E 4th St
It’s a brave new motion picture advertising world out there, and so many more ways to get music to work in this environment. Our panel will have a vigorous discussion about the pros and cons of covers, remixes, custom tracks, and of course enhancements to existing tracks, to give insight into the time, effort and creativity that goes into creating music for trailers.
The AV Squad
These days few people can say that their career was ultimately created by passion and love for one thing in life. Angel Mendoza is the exception. Twelve years of working at the some of the most-re...Show the rest
These days few people can say that their career was ultimately created by passion and love for one thing in life. Angel Mendoza is the exception. Twelve years of working at the some of the most-respected trailer houses in Los Angeles was never on Angel’s “to do list,” but rather the result of stumbling upon a career through his favorite hobby. Mendoza’s work was inspired by his love for music, from working on an independent fanzine, photographing bands, or by discovering new artist for his record label “Track Number Records.” His talent for matching the right music with the right emotion has brought success in motion picture marketing with some of the following campaigns: No Country For Old Men, Inglorious Basterds , The Fighter, Captain America, GI Joe 2, and Fast and The Furious Five and Six.
Meet Angel Mendoza. He's a bit of a music-obsessed freak. He lives in Silverlake, CA with a handsome Staffordshire Terrier named Taj. He loves winter and still behaving like a teenager. Angel started his music career journey behind the camera, shooting artists for the magazine Stop Breathing throughout its run in the '90s before becoming one of the first music supervisors in trailers and film advertising at The Cimarron Group. Since then he has built a career music-supervising the campaigns of some of Hollywood's biggest blockbusters. Credits include Captain America, G.I. Joe 2, Inglorious Bastards, The King's Speech, No Country For Old Men, Iron Lady and others. He is currently music supervisor at A/V Squad.Hide the rest
Head of Music Supervision
Born and raised in Washington State (GO SEAHAWKS!) Anny got her start in music in New York City, attending NYU and studying music business. After interning for Universal Music during college, she ...Show the rest
Born and raised in Washington State (GO SEAHAWKS!) Anny got her start in music in New York City, attending NYU and studying music business. After interning for Universal Music during college, she began her career at Motown and Republic Records in the video production department. Here, she worked on a wide range of music videos from Eminem/Akon’s “Smack That,” to The Rapture’s “Woohoo Alright, Yeah Uh Huh.“ In 2008, Anny moved to Los Angeles where she spent one year at UMe and three years in the Film/TV Department at Capitol Records. She moved into publishing in 2011 as the Film/TV creative at indie publishing company Position Music. Anny joined the Vibe Creative team as the head of music supervision in 2013 and has worked on various marketing campaigns including Ant Man, Ted 2, Goosebumps, Ubisoft’s Toy Soldiers Franchise, Chappie, 22 Jump Street, Bojack Horseman, Sex Tape, Purge 2, Revenge Of The Green Dragons, Fury, Equalizer, and Robocop.Hide the rest
Bobby Gumm is a Vice President at Trailer Park where he oversees all things music. With just over a decade of music supervision experience, Gumm has supervised hundreds of trailers/campaigns. Som...Show the rest
Bobby Gumm is a Vice President at Trailer Park where he oversees all things music. With just over a decade of music supervision experience, Gumm has supervised hundreds of trailers/campaigns. Some of his more recent highlights include trailers for Suicide Squad, Mad Max: Fury Road, Inside Out, Mission Impossible: Rogue Nation, Big Hero 6, Interstellar, Avengers: Age of Ultron, and Godzilla.Hide the rest
The Hit House
Sally gets it. She began her career at The Jupiter Drawing Room, a world-renowned advertising agency in Johannesburg. Next was a stint at InterBrand, a global branding company. Then an opportunity ...Show the rest
Sally gets it. She began her career at The Jupiter Drawing Room, a world-renowned advertising agency in Johannesburg. Next was a stint at InterBrand, a global branding company. Then an opportunity at Ogilvy Los Angeles brought her to Los Angeles and she never looked back (except to visit her very talented family and friends in South Africa). She transitioned to the client side at Kenwood USA where she worked for six years and went from advertising manager to the Director of Marketing. After that, Sally became VP of Marketing at Clarion USA. In 2005, the music business came calling.
Today, as the Owner and Executive Producer at The Hit House, Sally brings her vast marketing and branding experience to the music business. During the past two years, Sally and The Hit House have also been featured in numerous entertainment and music industry media outlets, including AdWeek, SHOOT, Pro Sound News, Variety, POST, PostPerspective, MIX Magazine, Creative Planet, Digital Pro Sound, Creative Cow, Trailer Music Vibe, Music Supervision Central, and many others.
In addition, Sally is a noted panelist and guest speaker, and has appeared at such industry conferences as the Sync Summits in Los Angeles and London, SXSW, NAMM, the Production Music Conference, the Music Business Association, and others.
Sally is responsible for all the ‘Between the Ears’ stuff at The Hit House.Hide the rest
Shauna has had a life long love affair with music. Growing up in a musical family, she was a classically trained piano player. While getting her journalism degree at The University of Georgia, she ...Show the rest
Shauna has had a life long love affair with music. Growing up in a musical family, she was a classically trained piano player. While getting her journalism degree at The University of Georgia, she worked as a DJ for the college radio station and also managed a number of up-and-coming artists in the Athens area. Upon graduating, Shauna moved back to her hometown of Los Angeles and worked as a music journalist, interviewing hundreds of independent and major label artists for various TV and radio shows.
Shauna eventually made the move into artist management and touring and spent the next five years working with artists such as Paul Anka, Rod Stewart and Steve Tyrell.
She transitioned into music licensing and publishing in 2006, overseeing the marketing and licensing of a number of music catalogues for Opus 1 and 615 Music. In 2010 she co-founded the music marketing/publishing agency MediaHorse. Since its inception, MediaHorse has successfully created and placed music, songs and covers in numerous TV shows, films, trailers, promos and advertising campaigns. MediaHorse also consults for various music publishers, creating and executing non-traditional marketing strategies.Hide the rest