Innovation in Digital Music & Making Streaming Pay
Given the intense media speculation around the value of streaming music to artists and writers, does the music industry need to encourage the innovation of more diverse music streaming offerings to drive mass consumer adoption? Legal digital music services have seen huge growth in the last two years amongst the price silos of freemium and $9.99. Could a greater range of streaming offerings boost this uptake in legal digital music, whilst ensuring revenue return for the entire value chain? This panel will debate the strengths and limitations of the business models of streaming services, the barriers faced by the industry in reaching mass market consumption and how we can make streaming pay.
Presenters
Dan Cryan
Sr Dir, Media & Content
IHS
Doug Imrie
CEO
Omnifone
Charles Caldas
CEO
Merlin BV
Brahim Ait Ben Larbi
Head of Legal & Global Digital Licensing
AMRA (American Music Rights Association)
Brahim qualified as a lawyer at City law firm Norton Rose before joining Warner/Chappell Music Publishing in January 2006. At Warner/Chappell, Brahim helped set up Warner/Chappell's pan-european d...
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