Better than Sync: Why Music Partnerships Work
Often, music is used to sell an emotion, or worse, a brand -- but the result feels flat, the music in an advertisement or interaction is bland background music, even if the music itself is interesting otherwise!
We seek to get at real partnerships -- not those where exposure is traded instead of a deal that helps both sides, but partnerships where music is fully integrated into the idea and the project itself, deeply. These situations feel honest and true, and are the ones that have strong relationships between musicians, brands, and the fans who experience the relationship.
Presenters
Jeremy Peters
Music Publishing Dir
Ghostly International
Jeremy Peters is the Director of Creative and Business Affairs for Ghostly Songs (http://www.ghostlysongs.com/). Since joining Ghostly in 2003 he's risen thru the ranks from intern to directing the...
Show the restRobin Hofmann
Co-Founder
Heardis! Corporate Sound