Better than Sync: Why Music Partnerships Work
Tuesday, March 15
3:30PM - 4:30PM
98 San Jacinto Blvd
Often, music is used to sell an emotion, or worse, a brand -- but the result feels flat, the music in an advertisement or interaction is bland background music, even if the music itself is interesting otherwise!
We seek to get at real partnerships -- not those where exposure is traded instead of a deal that helps both sides, but partnerships where music is fully integrated into the idea and the project itself, deeply. These situations feel honest and true, and are the ones that have strong relationships between musicians, brands, and the fans who experience the relationship.
Music Publishing Dir
Jeremy Peters is the Director of Creative and Business Affairs for Ghostly Songs (http://www.ghostlysongs.com/). Since joining Ghostly in 2003 he's risen thru the ranks from intern to directing the...Show the rest
Jeremy Peters is the Director of Creative and Business Affairs for Ghostly Songs (http://www.ghostlysongs.com/). Since joining Ghostly in 2003 he's risen thru the ranks from intern to directing the operations of the group's publishing, copyright administration, master licensing, original composition, and music supervision activities. Jeremy has worked on projects with brands such as Nike, Victoria's Secret, FIJI Water, HUMMER, Motorola, Ford, Chevy, and Sprint/Nextel as well as numerous Television, Video Game, and Film projects.
In his non-existant spare time, he is the co-founder of an indie imprint, Quite Scientific Records (http://www.quitescientific.com/), is part of the group that organizes 826Michigan's Mittenfest (http://www.mittenfest.org/) and currently serves on the Board of Directors of 826michigan (http://ww.826michigan.org/), as Co-Chair of the American Association of Independent Music's (http://www.a2im.org/) Licensing and Publishing Committee.
He graduated from the University of Michigan with a BA in Political Science and Music, and has recorded and/or performed with The University of Michigan Men's Glee Club, The Friars, Western Michigan University's Gold Company II, the University Musical Society's Choral Union, the Lakeshore Chamber Singers, the Choir of Christ Church, Grosse Pointe, Chris Bathgate, The Silent Years, Matt Jones, Fred Thomas, Frontier Ruckus and others.Hide the rest
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