Visit the Samsung Studio to interact with the latest devices and services, access to exclusive events, unforgettable experiences, and special rewards for Samsung Galaxy Owners. The Samsung Studio will offer a new retail pop-up and for the first time ever, you can purchase the new Galaxy phone on-site at SXSW. With your purchase of the Galaxy S7 or Galaxy S7 edge, you will receive the ultimate festival bundle turning your phone into an all-access pass to special programming and events. The Samsung Studio is open 11am to 6pm, Friday, March 11 – Tuesday, March 15.