With consumers willing to pay a 10% premium for products where a portion of the profits contribute toward social good and 68% would remain loyal to a company visibly practicing social responsibility. “Good” business is good business.

Social good jewelry brand Bloom+Grace and its partners at the Alliance for Artisan Enterprise and the United Nations Foundation’s Shot@Life Campaign moderated by B+G’s global creative agency, iris want to share their lessons with the start-up community to help more good businesses.

This conversation will provide tangible lessons via the hands-on experience of 3 experts moderated by iris Worldwide. It will cover the benefits and difficulties in each of the 4 perspectives of building a strong social good business:

(1) Sourcing product from artisans in developing nations from the Alliance for Artisan Enterprise

(2) Marketing partnerships from the UN Foundation’s Shot@Life campaign

(3) Building a social good start-up from the founder of Bloom + Grace

(4) Learning how to tell that story to consumers and drive a following from Bloom + Grace’s marketing agency, iris Worldwide

This event is part of the SXgood Hub, a creative content venue that is curated and produced by SXSW Eco in partnership with the United Nations Foundation. Learn more and see the Hub’s full schedule of events here.