2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Remezcla

Mike Towers

Friday, March 18
11:00PM - 11:40PM

Swan Dive Patio
615 Red River St

Artist-9304

Listen to Dinero En Mano

0:00
0:00

When you think of Puerto Rico, you might think of beaches, rum, and reggaeton. Among those attractions, hip-hop doesn’t typically come to mind. However, Mike Towers is going to change that. Born and raised in San Juan, the rapper combines the sounds and swagger of his city with impressive bars and verses nodding to legendary East Coast spitters. This signature style has already gotten support from French Montana and DJ Khaled and received coverage from Vibe, The Source, and more. It’s about to go worldwide with the release of his 2016 debut mixtape, El Fin Del Principio—The End of the Beginning.

“If you can survive in Puerto Rico, you can survive anywhere,” he says. “It was my training camp for life and music. The crowds are the most difficult, and I passed the test. I know I can bring this everywhere.”

At 18-years-old, Mike began rapping in secret—not even telling his mother. Working with a friend in the studio, he r...

Show the rest

Hashtags: #sxsw #SXAmericas

Details

Access
Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband
Event Type
Showcase
From
Puerto Rico, PR
Tags
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo