Thursday, March 17
10:00PM - 11:37PM
Alamo Ritz 1
320 E 6th St
The film highlights the realities of armed service for young soldiers. The parody of iconic 80s Action Man toys, appears to be adverts for a new range of toys but the ‘adverts’ are in fact a dark satire on the reality of life and death in and after the army. The bleak but trenchant films showcase three new toys, PTSD Action Man (“with thousand-yard stare action”), Paralysed Action Man (“legs really don’t work”) and Dead Action Man (“coffin sold separately”). The films are an attempt to draw attention to the way the British Army targets teenagers in its search for new recruits while downplaying the often brutal repercussions in their advertising.
Section: Midnight Shorts Competition
Country: United Kingdom
Director: Price James
Executive Producer: Myles Payne
Producer: Micki Pearlman, Alex Chamberlain, Hayley Williams
Screenwriter: Darren Cullen
Cinematographer: John Miguel King
Editor: Rob Simpkins
Production Designer: Jessica Ashman, Emma-Rose Dade, Emily Suvanvej
Sound Designer: Tom Deane
Music: Darren Cullen
Additional Credits: VFX Graphics: Jae Ho Hwang
Principal Cast: Matt Berry, Erika Enright, Tracy Gomez, Kym Riza, Kelly Hodges
Price James is a London based director of commercials and music videos.
His love of tangible and traditional film techniques makes his work unique and his personal comic energy always shines through.
Distributor: Myles Payne
Sales Agent: Fliss Hutcheson
Public Film Contact