Rebecca Feferman runs SXsports, the three-day sports-focused track of SXSW Interactive & Film that features panels, screenings & events, and explores the future of sport from a cultural and technological perspective. In her role at SXSW, she also oversees the broader Convergence programming footprint and team. Prior to spearheading the launch of SXsports in 2014, she served as the Head of Media Relations as well as a Programmer for SXSW Film since arriving in Austin in 2008. She began her career in National Publicity at Warner Bros. Pictures, followed by five years representing actors as a Personal Publicist at IDPR in Los Angeles. An avid softball player and Captain of the SXSW Swingin' Narwhals, Rebecca originally hails from Albuquerque, New Mexico and bleeds Maize and Blue.