Founder of SAM Labs Joachim Horn transformed the complicated process of creating smart devices and products forever by empowering everyone to become an instant innovator. A Mech Eng graduate and co-founder of the Imperial College Design Collective, Joachim fused his passion for design and tech to develop SAM. SAM, dubbed the “Lego of the Internet generation,” is the world’s most engaging Internet of Things toolset, destroyer of disinterest, levels the playing field and lets you become the inventor.

While engineers can live comfortably by optimising systems, artists are the most disruptive industry leaders. Why? Because artist don’t survive if they’re not incessantly disruptive in helping us understand the human condition. The reality is that computers and tech are not primarily used for engineering purposes like sending people into space, but their reason for being so widespread is their ability to help us express ourselves, share experiences, and learn. Human expression is a form of art, and in a world of increasing focus on tech, we must retain the creative lessons from the Arts to increase creativity and growth.