As Founder and CEO of Wasabi Rabbit, Mustin envisioned the concept of the digital platform as the delivery vehicle for comprehensive online marketing experiences to complement traditional efforts. He has been instrumental in building the agency's stellar portfolio and fueling its reputation for innovation, brand development and integrated performance marketing. Focused on guiding the company’s strategy, Mustin leads business development while managing strategic partnerships and key customer relationships. Most recently, he has been acknowledged for his ability to manage large-scale engagements delivering meaningful brand and campaign experiences for global clients such as Hughes, Marketwired, Sysomos, Guardian Life Insurance, Ernst & Young, Deutsche Bank, Fidelity Investments, Lending Tree, L.L. Bean, Subway, and more. Mustin brings this talent, proficiency and leadership to Wasabi Rabbit.

John’s professional background is comprised of a formidable cross section of advertising, brand marketing, digital creative, technology and management spanning 25 years. His track record of creating and managing global and domestic brand development and integrated campaigns includes his tenure at GlobalWorks Group LLC, MMB NY, Harte-Hanks and Lotus Interworks - and spans multiple sectors including social media, retail, automotive, financial services, insurance, healthcare and telecommunications. Prior to founding Wasabi Rabbit, John was an equity Partner and the Chief Marketing Officer at GlobalWorks, where he delivered consistent year-over-year revenue and profitability growth while managing the Brand Planning, Account Services, Consumer Research and Media Services practices. A frequent industry speaker, he has held significant leadership positions in large, publicly traded companies as well as start-ups in the tech and digital space.