Doc Searls called ad blocking the largest boycott of anything in human history, but it didn’t just happen overnight or in isolation. Mobile, as our most personal screen, is accelerating what the Internet, content marketing and social media started — the need to engage customers on their terms, tailored to their intent versus one-size-fits-all business-centric interruptions. Join leaders and legends, including Merrill Brown, Kunal Muzumdar and other industry leaders in this Mobile Saturday session to hear the latest thinking and recommendations to survive and thrive in a world where consumers hold all the power in the palm of their hands.