2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: A2G

Modern Brand Love: How to Co-create and Have a POV

Saturday, March 12
9:30AM - 10:30AM

Hilton Austin Downtown
Salon K
500 E 4th St

Historically, brands trust agencies for predictable creative experiences: templates, formally trained talent, and multiple revisions to generate the sexiest message. For today’s millennial (and just plain human), these over-produced moments are no longer landing. Consumers want content for the people by the people. The proliferation of user-generated platforms has answered this demand. Yet, brands are still finding the courage and trust to partner with today’s self-made sensations. Using our panelists' journey to successful collaboration as a backdrop, let’s have an honest conversation about the dynamics hindering and helping the collective ability to earn impressions and shift perceptions.

Hashtags: #sxsw

Presenters

Amy Cotteleer

Founder & CCO

A2G

Amy Cotteleer founded A2G in 2005 and in just 10 years has built an award-winning agency with a global reach that has worked with some of the world's leading brands—including Gap, Citibank, Samsung...

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Devin Graham

Content Creator

devinsupertramp

'Ever since I was a little kid I was borrowing my parents camera's to get the shot that no one else could ... That resulted with several cameras busted ... I have continued this passion ever since!...

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Heather Dahill

Dir & US Head, Social & Content

Citibank

20+ year veteran in the financial services industry setting new standards for innovative and collaborative branded content.

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Intermediate
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