Scott Croyle leads the product and design teams at Nextbit, bringing his tireless passion for creating unique products that are at the center of people’s lives to the company. Prior to Nextbit, Scott was the Senior Vice President of Design and User Experience at HTC, where he led both the industrial design and user experience team. During his tenure, HTC was transformed from an ODM (making products for others to sell) to an OEM (making products for themselves), launching some of the most iconic and revolutionary smartphones including Diamond, Legend, Evo, Incredible and the HTC One (M7 and M8). During his six years with HTC, he won more than 100 design awards, built a design organization that spanned three studios and was comprised of more than 100 industrial designers, product designers and engineers. Prior to joining HTC, Scott served as the Co-Owner and Principal of One & Co, an award winning industrial design consultancy whose clients included Amazon, Microsoft, HTC, Burton Snowboards, Nike and Council. One & Co was acquired by HTC in 2008, establishing a trend of subsequent alignment of designs firms and their clients. Scott is currently a board member with Council, a San Francisco-based furniture company created for a discerning customer that values quality, craftsmanship, authenticity and, above all, good design.