As Senior Director of Marketing for Spalding, Kenyatta Bynoe leads the development of marketing strategy and the oversight of advertising content production, media planning, experiential marketing, social media, and public relations for the iconic brand which is the Official Basketball and Backboard of the NBA.

Throughout her more than 15 years of progressively responsible marketing expertise, Ms. Bynoe has developed advertising campaigns which have ranked in the top 5 on the USA Today Super Bowl Ad Meter as well as achieved Effie Awards for marketing effectiveness. She was also named to the Event Marketer “Dream Team” in recognition of innovative experiential marketing programs.

Prior to joining Spalding, Ms. Bynoe was Advertising Manager for the Jeep brand. Residing in Nashville, TN, she holds a Bachelor of Science degree in public relations from Central Michigan University and a Master of Science degree in Integrated Marketing Communications from Eastern Michigan University.