Brands, marketers and advertisers have grappled with finding the best way to engage customers on mobile. We’ve seen an evolution from generic “loyalty programs,” to historical charting, to predictive targeting. But what’s next?

This session will walk through the different phases of customer engagement on mobile, identifying components like personalization and opt-in that were missing along the way and how they were improved - culminating in a look at how top brands are succeeding with customer engagement today: by leading customers through the purchasing journey rather than following them. Attendees will learn mobile engagement rules to achieve similar success within their own companies.