2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: KITE

Naked Innovation: Brand-Startup Partnerships IRL

Saturday, March 12
11:00AM - 12:00PM

Hilton Austin Downtown
Salon E
500 E 4th St

Many people talk about the importance of innovation and seeking out startup partners to drive corporate growth. But a lot fewer are stripping away the mystery and bureaucratic layers, doing the hard work of building partnerships that drive real value. What does your brand need to do before talking to a single startup? How do you measure success? What can derail a promising partnership? How do you scale a successful pilot program into an ongoing partnership? This is an unprecedented opportunity to unpack innovation partnerships with the most experienced practitioners as they share their hard-won insights and learnings in the Fortune 500 and beyond.

Hashtags: #sxsw

Presenters

Fred Neil

Global Head of Lifecycle Mktg & BI

Amazon

Results oriented Senior Executive with 20+ years of demonstrated accomplishments in consulting services and client side experience in fast paced start-up, turn around and growth companies. Recogniz...

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Jaime Fabricant at SXSW

Jaime Fabricant

Sr Mktg Mgr Digital Strategy & Content

PepsiCo

Jaime Fabricant has 15 years of Consumer Packaged Goods (CPG) experience and has held a broad range of roles across Brand, Innovation, Digital, and Customer marketing. She has a proven track record...

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Shiv Singh at SXSW

Shiv Singh

SVP Global Head of Digital & Mktg Transformation

Visa

Shiv is a recognized marketer who helps brands transform with the rise of digital. At Visa he is the SVP Global Head of Digital and Marketing Transformation. He is responsible for global digital an...

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Tucker Kain at SXSW

Tucker Kain

CFO

Los Angeles Dodgers

Tucker Kain
CFO, Los Angeles Dodgers
Managing Director, Guggenheim Baseball Management

Tucker Kain enters his fifth year as CFO of the LA Dodgers and Managing Director of Guggenheim Baseball M...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Advanced
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