2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

VOD Marketing 101

Saturday, March 12
12:30PM - 1:30PM

Stephen F Austin
Capital Ballroom B
701 Congress Ave

With content going out on so many platforms, this interactive session helps creators and distributors alike understand the complex world of marketing an on-demand transaction. From cable and satellite players like DirecTV, Comcast, TimeWarner Cable, AT&T U-Verse, Verizon FiOS and Charter to online and console providers including iTunes, Amazon, Google Play, Vimeo, XBox, Playstation and other specialist apps, the array of options to watch can be dizzying. In this interactive session a panel of industry experts covers best practices for connecting streaming content with audiences using the most advanced data-oriented methods available.

Hashtags: #sxsw

Presenters

Addison Mehr at SXSW

Addison Mehr

Dir Digital Sales & Mktg

GoDigital Inc (Amplify,Distribber)

Addison Mehr is an American filmmaker and digital media executive. Currently overseeing digital distribution across the GoDigital Inc companies (Amplify Releasing, GoDigital, and Distribber) he is ...

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Julie Dansker at SXSW

Julie Dansker

VP Sales & Mktg

The Orchard





Zachary Soreff at SXSW

Zachary Soreff

EVP

Sawyer Studios

Zak Soreff is currently the Executive Vice President of Sawyer Studios, and runs entertainment marketing and advertising campaigns for Focus Features, Vimeo, IFC, Magnolia Pictures, HBO, PBS, A&E N...

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Details

Access
Film Badge, Gold Badge, Platinum Badge
Format
Event Type
Sessions
Level
Beginner
Thanks to our sponsors
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Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo