2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Story Metric: The Most Important Analytical Tool

Sunday, March 13
11:00AM - 12:00PM

Hilton Austin Downtown
Room 400-402
500 E 4th St

Startups chasing investment are boosted by speaking the language of their VC targets: Growth assumptions, DCF models, near-term risk discounts, industry trend lines, competitor performance, etc. Yet those important metrics miss one vital measurement at the heart of every successful investment: Story. Narrative intelligence blends science & art into storytelling logic that sheds light on a company’s trajectory. By assessing a product’s market position, measuring a founder’s leadership potential, and clarifying the way growth is considered, Story-as-Metric enables creators & investors to analyze a company’s sense of self, context, combat & success. It’s exactly what investors are looking for.

Hashtags: #sxsw

Presenters

Jason Ashlock at SXSW

Jason Ashlock

Lead Consultant & Publisher

The Frontier Project

Jason Allen Ashlock is Founding Partner of Frontier Press, the next-generation publishing unit of The Frontier Project.

In the early months of the global recession, when the publishing industry ...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Beginner
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