2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Media: The Key to Driving Social Impact

Monday, March 14
12:30PM - 1:30PM

JW Marriott
Salon C
110 E 2nd St

As traditional media companies evolve and new companies emerge, CSR is a key part of their business model. With the proliferation of companies embracing the value of doing well and doing good, digital media companies will share how they are using their platforms to help raise awareness around important social issues. This distinguished panel of speakers, representing different companies within the media ecosystem, will explore how they're using their unique platforms to make a measurable impact in society. Transitioning from public service “announcements” to “engagements,” they’ll share specific case studies of how their organizations have successfully motivated their audiences to action.

Hashtags: #sxsw

Presenters

Heidi Browning at SXSW

Heidi Browning

SVP, Strategic Solutions at Pandora

Pandora

Heidi Browning serves as Senior Vice President of Strategic Solutions for Pandora. Heidi brings more than two decades of experience to the team with a full-circle view of client, agency and media-o...

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Lana Khavinson

LinkedIn for Good Mktg Lead

LinkedIn

Peggy Byrd

SVP/Media

The Ad Council

Ryan Maynard at SXSW

Ryan Maynard

Dir of Advertising Solutions

Kik

As director of advertising solutions, Ryan Maynard oversees new ad product development and works closely with strategic brand and agency partners to scale and enhance Kik's ad tech platform. Prior ...

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Details

Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
Sessions
Track
SXgood
Level
Advanced
Thanks to our sponsors
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Music sponsor
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Interactive sponsor
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