How All Brands Can Win with Game Advertising
Game play dynamics have changed significantly over the past few years due to new technology, plus social/mobile adoption. With impressive scale and engagement, gaming is a powerful form of digital media consumption that marketers can no longer continue to ignore. The evidence is clear: demographics for games are more inclusive than ever with time spent playing growing at an unprecedented rate. Industry leaders will discuss key game industry trends, the types of advertising formats available to marketers and will share entertaining game advertising case studies. You’ll walk away with new ideas on how to leverage game advertising for maximum brand impact. Please join us!
Presenters
Kym Nelson
SVP/Sales
Twitch
Kym Nelson serves as Senior Vice President of Sales at Twitch TV. In this role since May, 2013, she has created Twitch Media Group, launching an inside, direct-sales media group at Twitch. She is r...
Show the restMichael Flamberg
VP/GM - Nielsen Games
Nielsen
Peter Jonas
Head of North America Games & Mobile App Sales
Susan Borst
Dir of Industry Initiatives
IAB - Interactive Advertising Bureau
At IAB, Susan works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines for digital advertising. She leads the ...
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