Product Reviews: Best Practices for Journalists
Let's talk about product reviews! When we want to buy a new phone, a PC, a camera, or a pair of headphones, we hit the web and start reading reviews. The professional journalists are pretty good at providing context, and sometimes their reviews are helpful. But sometimes they're totally infuriating. Why should we trust them? How are they testing those things anyway? How do they pick what to review? They're all biased and they play favorites, right? If you've ever wondered what goes into testing a consumer product and writing a review, this session will give you a peek into the process.
Presenters
Jacqui Cheng
Editor in Cheif
The Wirecutter
Jacqui Cheng is the Editor in Chief of The Wirecutter and The Sweethome, an industry-leading network of consumer product review publications.
Michael Calore
Sr Editor Prod
Wired.com
Michael Calore oversees all consumer product coverage in WIRED, including both the print magazine and the website.
Nilay Patel
Editor in Chief
The Verge