Shaping Brand Identity: Creating Music for Brands
Consumers engage with countless brands – and their associated marketing – everyday. We are inundated with both passive and overt messaging meant to remind us of the reliability, innovation, quality, appeal, etc. of the item or entity in question. Identifying the brand attributes at the core of a global organization is no easy feat. And, when tasked with developing the sonic essence of those attributes, there is more to consider than subject matter alone. This discussion will focus on how music propels brand identity across a variety of platforms, including consumer brands and media outlets with both music-focused and non-music focused content.
Presenters
Rebecca Rienks
Music Supervisor
E! Entertainment/NBCUniversal
Rebecca Rienks began her career in music supervision after joining the music department at Lionsgate Films. There she worked on films as diverse as Tyler Perry’s Diary of a Mad Black Woman, the ac...
Show the restTodd Porter
Music Supervisor, Producer, EP Experiential
Goodby Silverstein & Partners
Todd Porter, Music Supervisor + EP Experiential + Producer at Goodby, Silverstein & Partners has been working at Ad agency Goodby, Silverstein and Partners for the past ten+ years. He's placed ma...
Show the restRochelle Holguin
VP & Head of Creative Music Svcs, MTV + VH1+ LogoTV
MTV/Viacom
Rochelle Holguin is Vice President and Head of Creative Music Services, MTV, VH1 + LOGO.
In this role she is responsible for all aspects of music supervision and the creative production music...
Show the restDavid Nolte
Producer/Writer
Nolte Inc
David Nolte produces marketing and advertising content for a multitude of television networks. His clients have included: Esquire, ABC, ABC Family, Disney, FX, FXX, TLC, TNT, TBS, NBC, E!, the NFL ...
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