Rachael Hadaway works with 84.51°’s consumer packaged goods and retail partners to build customer-centric strategies that leverage data in order to better engage customers. Specializing in the areas of media optimization and new product development, Rachael leads a team of professionals working on the leading-edge of data science, predictive analytics, and big data insights. Rachael is passionate about furthering Cincinnati’s reputation as a hotbed of marketing talent, is on the board of directors for the Cincinnati Regional Tourism Network, and is an alumnus of WE Lead, an esteemed women’s professional organization. Hadaway holds a Bachelor of Arts in Political Science from Miami University in Oxford, Ohio.