Roger Dooley is an author, international keynote speaker, and consultant. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and he writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.