2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Sounds from the Caribbean

Jovi Rockwell

Saturday, March 19
10:10PM - 10:50PM

Artist-9863

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JOVI ROCKWELL

Jovi Rockwell’s been called too original her whole career. From her early days on Jamaica’s dancehall circuit to her recent single with Major Lazer —yes, “Too Original” — she’s always marched to her own beat. Those who prefer music served in a box might not always get it, but her mixture of Caribbean swagger and California cool has earned her a cult following and the admiration of collaborators including Buju Banton, Bruno Mars, Lil Wayne, Snoop, Mr. Vegas and DJ Quik.

Born into a musical family in the capital city of reggae, Kingston, Jamaica, Jovi got her start writing lyrics for fun in grade school and even joined a rap group. She soon became an active presence on Kingston’s dancehall scene, recording backup vocals for Beenie Man, freestyling on mixtapes from Sean Paul’s Dutty Cup crew, and cutting her own tracks with top Jamaican producers Dave Kelly and Donovan “Don Corleon” Bennett.

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Details

Access
Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband
Genre
Event Type
Showcase
From
Los Angeles, CA
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