Why do GOOD when you can do GREAT? In Session 1 of To Hell With Your Good Intentions we explored how we can have a laser-sharp focus on generating real impact and measuring it. Now in Session II we look at how we can design our ideas for the greatest impact possible. We showcase three award-winning ventures, presented by their highly regarded founders, that evolved their models to achieve a much greater and more lasting societal change. This session presents a precious learning opportunity for aspiring changemakers everywhere to understand the design principles of great impact initiatives, and acquire the tools to create or evolve their own efforts.

See Part I of this discussion, Measuring Impact here: http://schedule.sxsw.com/2015/events/event_OE03702

This event is part of the Social Good Hub Program, learn more at http://sxsw.com/sxgood.

Located in the Social Good Hub Theater