Conquer the German Market
To conquer the German Market, it is crucial to understand the dimensions of the 16 Bundesländer (federal States). At least 5 different Bundesländer: Berlin, Hamburg, North Rhine Westphalia, Bavaria and Baden-Wuerttemberg, are important markets in Germany that concentrate in the intersection of Music, Interactive, and Film. Each Bundesländer has a unique structure, taste in music and style. Specific venues, hotspots, and priorities each require a tailored strategy.
Join us as we discuss the different concepts for those looking to break into the German market. Get an overview of the most successful festivals in Germany. Learn which cities are the most inspiring for your act and understand the necessities of how to enter each market.
Presenters

Alexander Schulz
GM
Reeperbahn Festival
Alexander Schulz
*24.9.1966
1989-1993: Applied Cultural Studies, Lüneburg
1985-1997: Bookings for cultural centres and music festivals in Hamburg
1987-1992: Several jobs, e.g. assistant director a...
Christian Morin
Program Curator
Pop Kultur
Jürgen Enninger
Head of the Excellence Team for Culture & Creative Industries
City Of Munich
Ralph Christoph
Head of strategy
c/o pop Festival & Convention
Ralph H. Christoph is a founding member, former program director and now head of strategy of the c/o pop festival and convention in Cologne. One of the main issues of c/o pop is the »Europareise«, ...
Show the restUdo Dahmen
Pres & CEO, Dir of Popular Music Department
Pop Akademie
Dahmen has studied classical percussion at the Musikhochschule Rheinland in Cologne and Aachen. After his studies, he was Dahmen freelance musician in Aachen (Rufus Zuphall) and was part of a jazz-...
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