Micro-Licensing: The Fast Growing Future of Sync
Social video is being created at a massive scale with over 7 million UGC videos, a million animated .gifs, & 500k slideshows uploaded to online networks daily. In addition to YouTube, licensing music to user-generated videos exists in dozens of other online communities. Find out more about this growing revenue stream, that leverages the power of the-masses-as-filmmakers, looking for music to soundtrack their video creations and understand the flow of money, the importance of meta-data, how music gets ingested to phone apps & online marketplaces, & more.
Presenters
Paul Anthony Troiano
CEO
Rumblefish
A professional musician since his teens, Paul Anthony Troiano grappled early with the often opaque business side of the music industry. As Troiano pursued his passion for composition, film scoring,...
Show the restLaura Sydell
Digital Culture Correspondent
NPR
Kevin Breuner
VP of Mktg
CD Baby
CD Baby’s Director of Marketing, Kevin Breuner, has spent over 14 years working in the music business, both as an artist and an industry professional. A San Diego native, Kevin went East to attende...
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