Give It Away Now: The “Value” In Free Music
Free music is everywhere. Music fans listen to Pandora and Spotify all day at no cost to them. Publishers grant gratis synch licenses to low budget productions for promotional value. Across the industry, artists, songwriters and those who represent them are bombarded with "opportunities" to give their intellectual property away, and many do for various reasons. Granting access to music for free or at rock bottom fees has become standard in the industry; whereas the significant implications of doing so remain largely unexamined. We’ll take a look at how giving music away can change the course of your career or business and how to use the practice to your advantage.
Presenters
Heather Trussell
SVP
Memory Lane Music Group/Royalty Solutions Corp
Heather Trussell joined Memory Lane Music in 2001 after receiving her MA in Music Business from New York University. She has been instrumental in the growth and stability of the company including ...
Show the restJennifer Stilson
VP Of Creative Music Integration at VH1
VH1
Deborah Mannis-Gardner
Owner & Pres
DMG Clearances
For the past 20 years Deborah has gained recognition not only in the music industry but also in the video game, film, DVD, and television industries as well. She works with top labels such as Atla...
Show the restPaula Savastano
SSA Music
Cheetah Chrome
It's a long way from CBGB to the Grand Ole Opry, and Nashville might not be the first town that comes to mind when you hear the name Cheetah Chrome, but the iconic punk rocker has actually called M...
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