Street Team 2.0: Digital Marketing For Music
The “Street Team” model was originally developed as an affordable and highly effective bridge to a target audience that did not require the traditional outlets found in print, radio, television, and large scale distribution deals. Today, budgets are required to do more. Labels and artists must be efficient, creative and effective in leveraging technology and reaching fans. This requires labels and especially legacy artists to adapt to a start up culture where music is the driver for brand extensions and artists see themselves as brands that are constantly engaging their fans. What would take deep pockets to reach the masses, can now be done with the use of the internet and social media.
Presenters
Maurice "Mo Better" Rivera
Certified Digital Mktg Consultant
Flinn Broadcasting Corp
Maurice has over 20 years of experience in marketing, for broadcast media, as well as a deep knowledge of, and passion for, all things digital and social media. He offers clients expertise in emerg...
Show the restVonn Butler
Head of Digital & Content
GTM/Snake Nation
As a strategist and producer, I have extensive experience integrating digital media into traditional and experiential campaigns. My unique career track gives me a unique perspective on strategic ad...
Show the restKarl Carter
CEO
GTM/Snake Nation
Wendy Day
CEO
Rap Coalition/PowerMoves
Wendy Day founded the not-for-profit Rap Coalition in March of 1992, out of disgust for the way urban artists are unfairly exploited in the music industry. Wanting to shift the balance of power to ...
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