In 2006, Plaia co-founded ReverbNation, which provides over 3.5 million music industry professionals — artists, managers, labels, venues, festivals/tours — with powerful, easy-to-use technology to promote and prosper online. Over 30 million visitors come to reverbnation.com every month.

Plaia now dedicates most of his time at ReverbNation brokering valuable opportunities for these 3.5 million music industry professionals by connecting the artists to talent buyers, promoters, festivals, venues, booking agents, managers, record labels, music supervisors, licensing companies, publications, radio stations, brands, recording studios, producers and other music industry professionals.

Prior to ReverbNation, Plaia worked twelve years at Atlantic Records where he was VP of Strategic Marketing before becoming the Head of Marketing and Artist Development for Atlantic imprint, Lava Records.

CEO & Publicity Director, Jen Appel is no stranger to the PR world. During her time at Indiana University, Appel worked at several PR firms in South Florida assisting with event marketing, product launches, brand representation, and social media for multiple local charities. With a Masters Degree in Corporate Communication and PR, Appel set out to make a difference in the world of music. At just 25 years old, Appel formed The Catalyst Publicity Group to assist emerging and established artists with branding, PR, Marketing, and social media efforts.