In-Store Radio: 200M Potential Fans
Over 200 Million people hear in-store radio everyday (music at malls, shops, restaurants, hotels, etc) - that's 2/3 of the population of the US. These retail playlists reach a captive audience (no one can turn the channel) and people use apps like Shazam and Soundhound to discover new artists. We will discuss success stories, challenges, licensing/legal, programming and more about this channel which often goes neglected in a label or artists' outreach plan.
Presenters
Richard Jankovich
Founder
Shoplifter
SHOPLIFTER In-Store Radio Promotion: Maximizes in-store radio play for labels and artists. Current and past clients include Universal, Warner, Sony/Epic, Beggars, Barsuk, Innovative Leisure, Partis...
Show the restJulia Cummings
Dir/Music Svcs
PlayNetwork Inc
Julia Cummings is Director of Music Services at PlayNetwork. She oversees the team of Music Supervisors who design in-store playlists (as well as on-line, video syncs, and beyond) for 300+ major br...
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