The (Real) Market Value of a Music Placement
In today’s ever-fluctuating music biz paradigm, one of the few things rarely disputed is the "value" of a film, TV, video game or advertising placement. We all know the tale of the band that went from unknown to household name based on the strength of an iTunes commercial or a prominent use on a hit show. But, how does that translate to the average artist and do all placements stack up? Using real-world case studies, this panel will discuss the unique alchemy that often has to exist to make a single music supervision moment truly hit and translate into quantitative career results, as well as the variety of factors to consider when determining the potential worth of a music use.
Presenters
Antony Bland
Owner/Partner
CandyShop Management
Antony spent a decade at Chrysalis Music, primarily running the International Department and working with artists such as Portishead, Spiritualized and Outkast, as well as developing songwriters fr...
Show the restLysandra Woods
Licensing Creative TV + Film
Third Side Music
Lysandra Woods is the Head of TV & Film at Third Side Music, an independent music publisher with a boutique roster of North American and International artists, composers, and labels, including Ninj...
Show the restRebecca Rienks
Music Supervisor
E! Entertainment/NBCUniversal
Rebecca Rienks oversees all music content for E! Entertainment Television, including music for marketing, branding and programming. She serves as music supervisor or creative executive on a variet...
Show the restRochelle Holguin
VP of Music, MTV Brands
Viacom/MTV Networks
Rochelle leads the music supervision strategy across MTV, MTV2 and Logo's programming, promos and specials. She works with artists to create dynamic opportunities between music and television. Roc...
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