The McDonald’s Digital Mission

The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.

What We Are Looking For

We believe the content landscape has been undergoing tremendous change over the past several years. Consumers have an incredible breadth and depth of content choices across all screens, and are increasingly choosing to engage with authentic content, curate content to their personal networks and
create content at unprecedented volumes.

To that end, we believe to be truly customer-centric, brands of the future need new content development models and partners. Brands have to co-create content with communities, curate daily content to stay relevant, and create content with social in mind. How can brands tap into new content partners
and models that can tackle these objectives?

In this session, we’ll give the creative minds of tomorrow an opportunity to speak with us about how they can push this cause forward in the retail and restaurant industries.

If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.

Rules and Guidelines: http://mcd-sxswstartups.tumblr.com