2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Startup Mixology: Tech Cocktail's Guide

Monday, March 16
1:30PM - 1:50PM

Austin Convention Center
Ballroom G
Austin Convention Center

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Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here – it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.

Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is – and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.

In the end, Startup Mixology is an optimistic book. You can do this – and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey alo...

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Hashtags

#sxsw #StartupMix

Presenters

Frank Gruber

CEO & Cofounder

Tech.Co

FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern, respectively. He cofounded Tech.Co and Tec...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Book Reading
Theme
Work and Career
Level
Intermediate

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Music sponsor

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